25 October 2024

Pemko Palangka Raya Diminta Tingkatkan Pelatihan Digital Marketing bagi Pelaku UMKM

Admin 2 Friday, October 25, 2024 Berita , Daerah , Terbaru

Ketua Komisi C DPRD Kota Palangka Raya, Sigit Widodo.

LIPUTANSBM, PALANGKA RAYA - Ketua Komisi C DPRD Kota Palangka Raya, Sigit Widodo, mengimbau pemerintah kota (Pemko) Palangka Raya untuk lebih intensif dalam mengadakan pelatihan digital marketing bagi pelaku usaha mikro, kecil, dan menengah (UMKM).

Menurutnya, kemajuan teknologi saat ini memberikan peluang besar bagi UMKM untuk memperluas pasar melalui media sosial.

Sigit menjelaskan, sebagian besar pelaku UMKM di Kota Palangka Raya merupakan ibu-ibu yang membutuhkan bimbingan, mulai dari teknik pengemasan hingga cara efektif memasarkan produk olahan mereka.

"Pelatihan yang tepat sangat penting agar UMKM dapat meningkatkan kualitas produk dan strategi pemasaran mereka," ujar Sigit, Jumat (25/10/2024).

Sigit juga menyarankan Pemda untuk bersinergi dengan para ahli yang memiliki pengalaman luas di bidang pemasaran digital.

Ia meyakini, kolaborasi dengan narasumber berpengalaman dapat memberikan wawasan mendalam dan praktis, sehingga pelaku UMKM lebih siap bersaing di pasar digital.

"Kerja sama dengan pakar akan sangat bermanfaat bagi UMKM agar lebih kompetitif dalam ekosistem digital," tutup Sigit. (red)

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